Privacy Policy
Advanced Hockey Programs
Last updated: 2025-12-19
Advanced Hockey Programs is committed to protecting the privacy of players, parents/guardians, and visitors to our website and programs.
This Privacy Policy explains how we collect, use, and protect personal information when you:
- Visit our website (https://advancedhockeyprograms.com)
- Fill out online forms (registration, interest/waitlist, contact forms, etc.)
- Interact with our ads (including Snapchat, Facebook/Instagram, Google, etc.)
- Communicate with us by email, phone, text, or social media
- Participate in our hockey programs, clinics, and events
By using our website or providing us with your information, you agree to the practices described in this Privacy Policy.
1. Who We Are
Advanced Hockey Programs is a hockey training and development organization based in the Windsor–Essex region of Ontario, Canada. We operate leagues, skills sessions, clinics, and development programs for youth players.
If you have any questions about this policy, you can contact us at:
Email: jeff@advancedhockeyprograms.com
Phone: (519) 257-7181
2. What Information We Collect
We may collect the following types of information:
a) Information You Provide Directly
From parents/guardians, players, or coaches when you:
- Register for a program, league, camp, or clinic
Join a waitlist or fill out an interest form
Complete a waiver or consent form
Request information or contact us
Subscribe to email updates or newsletters
This may include:
- Parent/guardian name
Player name and birth year
Email addess
Phone number
Home city/region
Emergency contact information
Relevant hockey experience/level
Medical or safety information you choose to provide (e.g., allergies or conditions we should be aware of for on-ice safety)
We do not store full credit card numbers on our systems. Payments are processed through third-party payment providers.
b) Information Collected Automatically (Website & Online Services)
When you visit our website or interact with our online content, we may automatically collect:
- IP address
Browser type and device information
Pages viewed and time spent on our site
General location (city/region)
Referring website or ad (e.g., if you came from Snapchat, Google, Facebook, etc.)
This is typically collected through cookies and analytics tools (e.g., Google Analytics).
c) Information from Ads & Social Platforms
When you interact with our ads on Snapchat, Facebook/Instagram, Google, or other platforms, those services may send us limited information (such as form responses, clicks, or campaign performance data) so we can respond to your inquiry and improve our marketing.
3. How We Use Your Information
We use personal information to:
- Register players for programs, leagues, and events
Communicate with parents/guardians about schedules, updates, changes, and important program information
Manage payments, invoices, and receipts
Ensure the safety and well-being of participants
Respond to questions and support requests
Send information about upcoming programs, camps, and events that may be of interest
Improve our website, programs, and advertising
Fulfill legal, safety, and regulatory obligations
4. Legal Basis (for users in certain regions)
For users in regions with specific privacy legislation (such as the EU/UK), we generally rely on:
- Consent (e.g., when you submit a form or sign up for marketing)
Contract (e.g., registering for a program)
Legitimate interests (e.g., promoting similar programs to current/previous participants, improving our services)
5. Cookies and Tracking Technologies
Our website may use cookies and similar technologies to:
- Remember your preferences
Help us understand how visitors use our site
Measure the effectiveness of our advertising
You can usually control cookies through your browser settings. Disabling cookies may impact some website features.
6. How We Share Your Information
We do not sell your personal information.
We may share information with:
- Service providers who help us operate (e.g., website hosting, email marketing tools, payment processors, registration platforms, analytics services, ad platforms like Snapchat/Facebook/Google).
Coaches and staff who need basic information to safely run programs (e.g., rosters, contact info, relevant safety notes).
Legal or safety authorities, if required by law or in situations involving safety, security, or protection of our participants and organization.
These third parties are only given the information they need to perform their services and are expected to protect it.
7. How We Protect Your Information
We take reasonable steps to protect personal information, including:
- Limiting access to staff and coaches who need it
Using secure systems and tools where possible
Encouraging secure handling of digital files and devices
However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
8. How Long We Keep Your Information
We keep personal information:
- As long as necessary to run programs and communicate with you
As required for legal, accounting, or safety purposes
For a reasonable period to inform you of future relevant programs, unless you ask us to delete or stop contacting you
You can request changes or deletion of your information (subject to any legal requirements) by contacting us.
9. Children’s Privacy
Our programs serve children, but our website, registration, and lead forms are intended to be completed by parents/guardians, not by children themselves.
We do not knowingly collect personal information directly from children without parental consent. If you believe a child has provided us personal information directly, please contact us and we will review and take appropriate action.
10. Your Choices
You have choices regarding your information:
- Marketing emails/texts: You can unsubscribe or opt out at any time by following the instructions in our messages or contacting us directly.
Access & updates: You can contact us to request access to, correction of, or deletion of personal information we have about you and your child, subject to legal obligations.
11. Third-Party Links
Our website, emails, or ads may contain links to other websites or services (e.g., arenas, partners, sponsors, social media pages). We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies.
12. International Users
Our programs are based in Canada, but some of our tools and service providers may store or process data in other countries. By interacting with us, you understand that your information may be transferred outside your home country, where different data protection laws may apply.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date. Continued use of our website or services after changes means you accept the updated policy.
14. Contact Us
If you have any questions about this Privacy Policy or how we handle personal information, please contact:
Advanced Hockey Programs
Email: jeff@advancedhockeyprograms.com
Phone: (519) 257-7181